Why the Willy Wagtail?

A few people have asked me why I chose the Willy Wagtail as the Integria logo.

For as long as I can remember, I’ve loved the Willy Wagtail.That little bird has been with me through many seasons of my life, especially when I’ve needed to draw on courage.

It’s small, but it’s fierce as hell. It doesn’t back down from much larger birds. It stands its ground. It protects. And it makes itself heard.

Across different points of my life, especially when I’ve stepped into new roles, felt out of my depth, or doubted my own voice, I’ve leaned on that image again and again.

I’ve had one pinned on my wall at work.
One in my notebook.
One on my computer.
At times, even a small one on the sun visor in my car.

Not as decoration, but as a reminder.

That even small voices can be strong.
That courage isn’t about size or status.
That you can feel fear and still stand your ground.
That you can be gentle and still be fierce when it matters.

So when it came time to choose a symbol for Integria, the Willy Wagtail felt right.
It carries the same things that have carried me, and the values this work is built on: courage, determination, and the resolve to keep showing up and protecting what matters, even when your voice feels small.